When This Matters
This information is important when:
You need accurate call volume reporting for executives or management
You're troubleshooting discrepancies between expected call counts and report data
You want to track first-time callers specifically
You need to differentiate between actual calls taken and new leads created
The Two Types of CTM Reports
"New Calls by Rep" Report
Tracks lead creation, not actual call volume:
Shows when a call creates a new record in your CRM
Counts only calls that result in new lead generation
Does not reflect total number of calls handled by each rep
May show lower numbers than expected call activity
"Call Activity" Reports
Tracks actual call volume:
Pulls data directly from CTM call logs
Shows every call taken, regardless of whether it created a new lead
Provides accurate representation of total call handling activity
Reflects the true volume of calls processed by each rep
Tracking First-Time Callers
Option 1 — Automatic CTM Field Mapping
If CTM already identifies first-time callers automatically:
CTM tags or fields can be mapped directly to Dazos
Data flows through the integration in real time
Reports update automatically when CTM applies the first-time caller designation
Requires identifying the exact field name or tag used in CTM
Option 2 — Manual Caller Type Field
Create a custom field in Dazos for manual categorization:
Add a "Caller Type" picklist field to your Leads module
Include values like "First Time Caller," "Family Member," "Existing Patient," etc.
Staff selects the appropriate category during call intake
Reports can then filter specifically for "First Time Caller" entries
How CTM Data Syncs to Dazos
Any tags or fields applied in CTM can be mapped to update Dazos automatically
Changes in CTM trigger immediate updates in CRM reports
Custom fields in Dazos can be populated either automatically (via CTM mapping) or manually by staff
Expected Behavior
✅ Call Activity reports show higher numbers than New Calls by Rep reports
✅ New Calls by Rep reflects lead creation, not total call handling volume
✅ CTM tags and fields automatically update Dazos reports when properly mapped
❌ New Calls by Rep should not be used to measure total call handling volume
Related Resources
Understanding CTM Webhook Triggers: Immediate Lead Creation vs. Call-End Updates
CTM Integration Call Logging: Inbound and Outbound Calls
Understanding CTM Webhooks: Record Creation vs. Record Update