Key Concepts
API Name: The internal field identifier used by Dazos CRM. When mapping fields from an external form or integration, you must use the API name — not the display label.
UTM Parameters: Standard marketing tracking values appended to URLs to identify traffic sources, campaigns, and content.
GCLID: Google Click ID — a parameter automatically appended by Google Ads to track ad clicks.
MSCLKID: Microsoft Click ID — the equivalent parameter used by Microsoft Advertising (Bing Ads).
How It Works
Each marketing tracking field in the Dazos Leads module has a unique API name (in the format cf_XXXX) that must be used when mapping values from an external source. Use the table below to find the correct API name for each parameter:
Parameter | Display Label in Dazos | API Name |
utm_source | UTM Source | cf_3301 |
utm_medium | UTM Medium | cf_3303 |
utm_campaign | UTM Campaign | cf_3305 |
utm_term | UTM Term | cf_3307 |
utm_content | UTM Content | cf_3309 |
gclid | GCLID | cf_2632 |
msclkid | Microsoft Click ID | cf_3319 |
When configuring your field mapping in Zoho Forms (or any other integration), simply map each tracking value to its corresponding API name. No special handling or transformation is required for Zoho Forms — map each value directly to its API name and the data will populate the correct field on the Lead record.
Important Notes
MSCLKID label: In the Dazos CRM interface, the MSCLKID field is displayed as Microsoft Click ID — not MSCLKID. Use the API name
cf_3319when mapping from an external source.Equivalent fields on other modules: The same UTM, GCLID, and MSCLKID fields are also available on the Accounts and Intake Opportunities modules. If you want tracking data to carry through beyond the Lead record, ensure those equivalent fields are also mapped and that your Lead Conversion Data Mapping is configured accordingly.
No special Zoho Forms handling required: There are no additional configuration steps needed when mapping these fields from Zoho Forms. Simply map each tracking parameter value to its API name as part of your standard field mapping setup.