Understanding the Two Workflow Email Actions
"Compose and Send an Email"
Allows you to create and send emails directly within the workflow.
✅ Provides: Quick one-off email creation and basic execution status ❌ Does not provide: Open rates, click-through rates, or campaign-level reporting
"Send Existing Campaign"
Sends a pre-created email campaign through the workflow.
✅ Provides: Full campaign analytics, open rates, click-through rates, delivery status, and recipient-level engagement data
Best Practice: Use Campaigns for Full Reporting
Step 1 — Create the email campaign first:
Go to iCampaign → Campaigns
Create a new email campaign and build your content
Save the campaign without sending it
Step 2 — Add the campaign to your workflow:
Go to Workflows and create or edit your workflow
Add the "Send Existing Campaign" action
Select the campaign created in Step 1
Configure your workflow conditions and timing
Step 3 — Enable the workflow:
Save and enable your workflow
The workflow will now send your campaign with full tracking enabled
Accessing Your Analytics
Once using "Send Existing Campaign," view your full analytics by navigating to iCampaign → Campaigns, selecting your campaign, and reviewing open rates, click-through rates, delivery status, and recipient-level data.
Tips & Notes
⚠️ Important: "Compose and Send an Email" will still deliver emails successfully, but only execution status is tracked — not engagement metrics.
💡 Tip: The same campaign can be reused across multiple workflows while maintaining consistent tracking.
✅ Best Practice: Always create campaigns first when detailed reporting is needed, then reference them in workflows rather than composing emails directly.