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How to Build Referral Source Activity Reports with Time-Based Criteria (CRM)

This guide explains how to create custom referral source reports that track referral activity within specific time periods.

Before You Begin

  • You must have access to the Reports module in Dazos CRM

  • Ensure you understand the difference between "Created Time" filtering (when the intake opportunity was created) vs. other date fields

  • Consider which Business Development Rep assignments you want to track

Steps

1. Create a New Report

Navigate to Reports → Add Report to begin building your custom referral source activity report.
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2. Set Primary Module to Referral Sources

Set the Primary Module to "Referral Sources". This ensures each row in your report represents a referral source record.

3. Link Related Modules

Add the following related modules to access intake and referral data:

  • Intake Opportunities - to track referral activity

  • Leads - to capture additional referral sources
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Link related modules

4. Configure Criteria for Time-Based Filtering

For referral sources active within the last 6 months:

  • Set "Referral Source is not empty"

  • Set "Created Time is less than 180 days ago"

For referral sources that referred historically but NOT within the last 6 months:

  • Set "Referral Source is not empty"

  • Set "Created Time is greater than 180 days ago"

5. Select Report Columns

Include the following columns for comprehensive referral source tracking:

  • BD Rep (Assigned To field)

  • Referral Source (name of the referring source)

  • Intake Opportunity (linked opportunity record)

  • Outcome (status such as Admitted, Unqualified, Deal Lost)

  • Created Time (when the referral was received)
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6. Group by Business Development Rep

Set "Group By" to "Assigned To" field. This allows you to filter results by specific BD Reps and organize the data by rep assignment.
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7. Save and Generate Report

Click "Save & Generate Report" to create your custom referral source activity report.


Verification / Expected Result

After generating your report, you should see:

  • Referral source data organized by the time criteria you selected (last 6 months vs. historical)

  • Records grouped by BD Rep for easy filtering and analysis

  • Comprehensive data including source names, outcomes, and timing

  • The ability to use the "Show Graph" option for visual presentation

💡 Pro Tips

  • Presentation Mode: Use the "Show Graph" option when presenting these reports to your team

  • Date Flexibility: Adjust the "180 days ago" criteria to different timeframes (90 days, 1 year, etc.) based on your needs

  • BD Rep Filtering: The grouping by "Assigned To" makes it easy to filter for specific BD Rep performance

Troubleshooting / Common Errors

⚠️ Report Times Out: If your report generates a 504 Gateway Timeout error, the dataset may be too large. Try adding more specific filters or contact support for assistance.

⚠️ Missing Referral Data: Ensure that "Referral Source is not empty" is included in your criteria to filter out records without referral information.

⚠️ BD Rep Not Appearing: Verify that the "Assigned To" field is properly populated on your referral source records.

Related Resources

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