Before You Begin
You must have access to the Campaigns module in CRM
For automatic spend import, ensure your Google Ads integration is properly configured
Manual spend entries can be added at any time regardless of integration status
Understanding the Spend Tracking Ribbon
The Spend Tracking ribbon appears at the top of each campaign record and displays:
Total Spend — sum of all recorded campaign expenses
Total (Spend Pending) — expenses pending approval or processing
Actual Cost — confirmed campaign costs
Budget Cost — your planned campaign budget
Expected ROI — projected return on investment
Actual ROI — real performance based on actual spend and results
How Google Ads Automatic Spend Import Works
Initial Historical Import
The first pull imports up to 1 year of historical daily spend data from Google Ads
Data is imported at the campaign level, not for individual ads
Historical import does not overwrite any existing manually entered spend data
Ongoing Daily Sync
After the initial import, a daily sync job runs automatically
The sync pulls spend data for the previous day only
Daily sync starts from the date of the first successful pull
New daily spend is added without creating duplicate entries
Each sync updates the Spend Tracking ribbon with the latest totals
Viewing and Managing Spend Data
Open the Campaigns module and select a campaign record
Review the Spend Tracking ribbon at the top for summary metrics
Scroll down to view the detailed spend table
Use the "Add Spend" tab to manually enter additional expenses if needed
Verification / Expected Result
After Google Ads integration is working properly:
Daily spend populates automatically without manual entry
The Spend Tracking ribbon reflects current totals
Up to 1 year of historical spend data appears in the spend table
Each day's spend appears only once, even if sync runs multiple times
Troubleshooting / Common Questions
Does the cost always show year-to-date starting today? No. The initial import brings up to 1 year of historical data, then daily sync adds each new day going forward.
Will it populate automatically once connected? Yes. After connecting the Google Ads integration and completing the initial import, new spend data syncs automatically each day.
What if I have existing manual spend entries? Google Ads import will not overwrite existing data. Both manual entries and imported data will appear together in the spend table.
Related Resources
How to Integrate Google Ads for Conversion Tracking
How to Fix Google Ads Integration After Multiple Accounts Update (CRM)
Adding Conversion Actions in Google Ads for Dazos CRM Integration