How It Works
The integration follows a multi-step process:
CTM captures the data — Your call tracking platform captures Google Ads data, including identifiers like GCLID (Google Click ID)
Data passes to CRM — When leads are created, CTM passes Google Ads data to Dazos CRM
Attribution tracking — This setup enables proper marketing attribution, tracking Google campaigns through to CRM conversions
What You Can Track
Through the CTM integration:
Google Ads campaign performance
Lead source attribution
Conversion tracking from Google campaigns
Call tracking metrics tied to specific marketing efforts
Why This Setup Works Best
Call tracking platforms are specifically designed to capture and manage analytics data from sources like Google Analytics and Google Ads. They ensure accurate attribution and lead tracking between your marketing campaigns and the CRM.
💡 Tip: Ensure GCLID capture is enabled in CTM to maintain complete attribution data from Google Ads through to your CRM lead records.
✅ Best Practice: Verify your CTM to Dazos CRM integration is active and properly configured before running Google Ads campaigns to avoid gaps in attribution data.
Related Resources
For more information about setting up CTM integration with your Dazos CRM: