What Google Ads Integration Captures
The Google Ads integration captures only the Google Click ID (GCLID) for conversion tracking and attribution. The GCLID is a unique identifier that Google Ads uses to track conversions back to specific ad clicks and campaigns.
What Cannot Be Tracked?
The Google Ads integration cannot accept or track:
Keywords — individual search terms that triggered ads
Website clicks — general website interaction data
Other click information — any data beyond the GCLID
How Conversion Tracking Works
The integration sends conversion data back to Google Ads when specific events occur in Dazos (such as when an opportunity is created). Only the GCLID can be used to properly attribute these conversions back to your Google Ads campaigns.
Tips & Notes
💡 Tip: GCLID-based tracking is the standard method for Google Ads conversion attribution — your conversion tracking will still work effectively with GCLID data alone.
⚠️ Note: These are limitations of the Google Ads platform itself, not Dazos. GCLID is the only identifier Google Ads supports for external conversion attribution.Related Resources
If you need help configuring your Google Ads integration or have questions about conversion tracking setup, please contact our support team.
Related Resources
How to Set Up Google Ads GCLID Data Through CTM Integration
Google Analytics Integration with Dazos CRM
Contact Dazos Support for Google Ads Integration Configuration Assistance