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Understanding Parent Organizations for Referral Sources (CRM)

Overview The Parent Organizations module allows your team to group individual Referral Sources (e.g., individual clinics or doctors) under a single parent entity (e.g., a Hospital System).

When a Referral Source is linked to a Parent Organization, the CRM automatically populates the Parent Organization field on any Lead, Account, or Opportunity assigned to that Referral Source.
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Accessing the Parent Organizations Module

  1. Log in to the CRM at your organization's URL

  2. In the top navigation bar, click Referral Sources

  3. Select Parent Organizations from the dropdown list

  4. The Parent Organizations list view opens showing all existing records


πŸ’‘ Tip: You can also go directly to the module by visiting: /crm/index.php?module=ParentOrganizations&action=index


Creating a New Parent Organization

  1. Open the Parent Organizations module

  2. Click the Add Parent Organization button at the top of the list view

  3. Fill in the required and optional fields

  4. Click Save to create the record

Required Fields

  • Organization Name β€” The full name of the parent entity (e.g., "General Health Hospital System")

  • Primary Email β€” A valid email address for the organization

  • Assigned To β€” The CRM user responsible for this record

Optional Fields

  • Organization Code β€” Auto-generated unique identifier (read-only). Assigned automatically on save

  • Primary Phone β€” Main contact phone number

  • Mobile Phone β€” Mobile/cell phone number

  • Home Phone β€” Alternate home phone

  • Secondary Phone β€” Additional phone number

  • Secondary Email β€” Alternate email address

  • Description β€” Free-text notes about the organization

Address Information

You may optionally enter two address blocks β€” a Mailing Address and an Other Address β€” each with Street, City, State, Zip, and Country fields.


πŸ’‘ Tip: The Organization Code is assigned automatically and cannot be edited manually. It appears on the record after saving.


Viewing and Editing a Parent Organization

Viewing a Record

  1. Open the Parent Organizations module and click any Organization Name link in the list

  2. The Detail View opens showing all fields and related information

  3. The Related Referral Sources panel at the bottom lists all Referral Sources linked to this organization


Editing a Record

  1. From the Detail View, click the Edit button (pencil icon or Edit button in the action bar)

  2. Modify the necessary fields

  3. Click Save to apply your changes


Deleting a Record

  1. Open the record you want to delete

  2. Click the Actions menu (gear icon) in the top-right area of the Detail View

  3. Select Delete and confirm when prompted


⚠️ Important: Deleting a Parent Organization does not delete the linked Referral Sources. However, the Parent Organization field on those Referral Sources will be cleared.


Linking a Referral Source to a Parent Organization

Each Referral Source can be associated with one Parent Organization, creating the parent-child relationship that drives automatic tagging and reporting.

  1. Navigate to the Accounts module (Referral Sources)

  2. Open the Referral Source record you want to link or create a new one

  3. Click Edit

  4. Locate the Parent Organization field in the form

  5. Click the lookup icon, search for the desired Parent Organization, and select it

  6. Click Save

The Referral Source will now appear in the Related Referral Sources panel on the Parent Organization's Detail View.


πŸ’‘ Tip: One Parent Organization can have many Referral Sources linked to it, but each Referral Source can only have one Parent Organization.


Automatic Parent Organization Tagging

When you assign a Lead, Account, or Opportunity to a Referral Source that has a Parent Organization, the system automatically fills in the Parent Organization field β€” no manual selection needed.

How it works:

  1. A Referral Source (e.g., "Downtown Clinic") is linked to a Parent Organization (e.g., "Metro Health System")

  2. A new Lead or Opportunity is created and assigned to "Downtown Clinic" as the Referral Source

  3. The system automatically sets the Parent Organization field to "Metro Health System"

  4. You'll see the populated Parent Organization field when you view the saved record

πŸ’‘ Tip: If the Referral Source does not have a Parent Organization assigned, the Parent Organization field on the Lead or Opportunity will remain empty.


Reporting by Parent Organization

Creating a Report Grouped by Parent Organization

  1. Navigate to the Reports module from the top navigation

  2. Click Add Report

  3. Select the primary module (e.g., Accounts/Referral Sources or Leads)

  4. In the Fields to Display step, add the Parent Organization field along with any other fields needed

  5. In the Conditions/Filters step, optionally filter by a specific Parent Organization

  6. In the Group By step, select Parent Organization to aggregate results under each parent entity

  7. Name the report and click Save & Run

Example Use Case

To see how many Leads each Hospital System sent in the last quarter:

  • Primary module: Leads

  • Fields: Lead Name, Referral Source, Parent Organization, Date Created

  • Filter: Date Created in last 90 days

  • Group By: Parent Organization

The report will show one row per Hospital System with the count of Leads from all its linked clinics combined.


Searching and Filtering Parent Organizations

Basic Search

  1. Open the Parent Organizations module

  2. Use the search bar at the top to search by Organization Name

  3. Press Enter or click Search

Advanced Search

  1. Click the Advanced Search link near the search bar

  2. Filter by: Organization Code, Organization Name, or Assigned To

  3. Enter your criteria and click Search

Sorting the List

Click any column header to sort records by that column. Clicking the same header again reverses the sort order. The list defaults to sorting by Organization Name (A–Z).


Permissions and Access

Permission

What It Allows

View

Open and read Parent Organization records

Create/Edit

Add new records and modify existing ones

Delete

Remove records (restricted to users with delete permission)

πŸ’‘ Tip: If the Parent Organizations module is not visible in your navigation, ask your CRM Administrator to check your profile's module permissions.


Key Terms

  • Parent Organization β€” A top-level entity (e.g., a Hospital System) that groups multiple Referral Sources together

  • Referral Source β€” An individual organization or contact (Account) that refers patients or leads to your practice

  • Organization Code β€” An auto-generated unique identifier assigned to each Parent Organization record (e.g., "PORG00001")

  • Automatic Tagging β€” The CRM behavior that automatically populates the Parent Organization field on a Lead, Account, or Opportunity when a Referral Source with a Parent Organization is selected

Related Resources

  • Understanding Outbound Referral Workflows

  • How to Indicate Inbound and Outbound Referrals

  • Contact Dazos Support β€” reference CRM-2443

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