Troubleshooting Google Ads Conversion Tracking: Missing GCLID from CTM Integration
This guide helps resolve issues when Google Ads conversions aren't syncing despite proper Dazos CRM configuration, specifically when the problem is related to missing GCLID data from your Call Tracking Metrics (CTM) integration.
Symptom/Error
You may experience the following symptoms:
Google Ads conversion tracking rules are configured correctly in Dazos
Leads are being created and converted to Accounts/Intake Opportunities as expected
However, conversions are not appearing in your Google Ads account
No conversion data is being sent to Google Ads despite having qualifying leads (VOBs, admissions, etc.)
Cause
Google Ads conversion tracking requires a GCLID (Google Click Identifier) to be captured and passed through the entire system flow: CTM → Dazos → Google Ads.
If CTM does not have Google Ads integration enabled, it cannot capture the GCLID from Google Ads clicks. Without GCLID data, Google will reject all conversion attempts, even if your Dazos conversion rules are configured correctly.
Solution
Step 1: Enable Google Ads Integration in CTM
Contact your CTM representative and ask them to:
Enable the Google Ads integration within your CTM account
Configure it to capture and pass GCLID and UTM parameters from Google Ads clicks
Confirm once the integration is active
Step 2: Verify GCLID is Being Captured
After CTM enables the Google Ads integration:
Check new leads in your CTM account to confirm Google Ads campaign data (including GCLID) is being captured
Verify that new leads created in Dazos from CTM contain GCLID data
Ensure leads are being converted to Accounts/Intake Opportunities as required by your conversion rules
Step 3: Test the Complete Data Flow
Once GCLID data is flowing correctly:
Create a test lead from a Google Ads campaign
Convert the lead to an Account or Intake Opportunity
Change the opportunity to the appropriate sales stage (e.g., "Admitted")
Check your Google Ads account for the conversion within 24-48 hours
Important Notes
⚠️ Critical Requirement: Without GCLID data, Google will not accept any conversions, regardless of how your Dazos integration is configured.
💡 Data Flow: The conversion tracking depends on the complete data flow: CTM → Dazos → Google Ads. Each step must be properly configured.
✅ Verification: You can verify GCLID capture by checking if leads in Dazos contain Google Ads attribution data in the GCLID field.
When to Contact Support
Contact Dazos support if:
CTM confirms Google Ads integration is active but GCLID data is still not appearing in Dazos
GCLID data is present but conversions are still not syncing to Google Ads
You need assistance with mapping GCLID fields between CTM and Dazos